Artificial intelligence at its core is intelligence demonstrated by machines. AI first surfaced as an academic discipline in 1956 and has made leaps and bounds since then. The AI that we’re most exposed to today is what’s considered narrow AI. Narrow AI is designed to perform a narrow task such as only driving a car or only conducting internet searches. The scope of AI is continuously expanding, and it has come to simplify or eliminate the work that some employees have to do to keep a business running. By changing the way businesses function, making certain processes faster, more accurate, and requiring less hands-on work, AI is driving the future of the way these entities operate. Here are ten of the ways AI is bringing business to new horizons.
Revolutionizing Social Media:
Social media is widely used, and because of that, it is a handy tool for businesses. From understanding a customer base to pushing targeted ads straight to their screens, it just makes sense to jump on this bandwagon. AI can be applied here by being programmed with specific behavioral targeting methodologies. When a potential client begins to look for or talk about something online, an AI could comb through that content and decide to start pushing them advertisements about a particular business based on what they’re talking about or interacting with.
Predicting Customer Behavior:
AI is currently being used in this way, but the changes that are coming up in the world of artificial intelligence are going to add depth to what AI can do for a business in this regard. As machine learning tailors itself to appear more human, it will be able to predict the behavior of actual humans better. Is this particular person willing to purchase your product? What are they looking for concerning customer support, switching services, or just looking around? A stronger AI will be able to predict these things to maximize the efficacy you have in meeting a customer’s needs.
Preventing Fraud:
As the world innovates, crime comes with it. It’s a harsh reality that has affected many people throughout the world because they weren’t as protected from fraud as they thought. A business that can offer top of the line protection against any fraudulent activity is one that people are going to flock to. AI’s help to beef up security because they can be programmed to scan behavior and analyze it for any abnormalities; additionally, voice and facial recognition are things made possible by AI, and they will eventually play a role in how humans stay secure as opposed to fingerprints or PIN codes.
Customizing User Experience:
Zac Johnson, an Internet Marketer, and Entrepreneur talked about how AI can help customize the user experience. He predicted that some AI’s will soon adapt to scan browser history, online shopping trends, and social profiles so that asking for names and contact information will be a thing of the past. Johnson predicts that the AI will be able to fill all of those blanks in on its own, which helps business create a perfectly tailored experience for each customer they are trying to serve.
